Needs some ideas to make more interesting web pages? Great, keep reading this article!
1. Do Not Be Boring
Everyone is distracted these days. Everyone has Attention Deficit Disorder (a more appropriate name would be Attention Deficit Order). So you have to capture people’s attention quickly and keep them engage.
How can you do this? Well, social media has spent billions of dollars figuring out this exact problem. So how can you use social media to for your website design? Use social media embeds on your web pages.
Here is an example:
Twitter embeds, also known as twitter cards, are a great way to keep folk’s eyes on your web page. They can even interact with the tweet right on the page.
And it is not just Twitter, you can embed all types of stuff like Instagram Posts, Tik Tok videos, YouTube videos and a whole lot more. If you are on WordPress you can just do a Google search for “wordpress embeds” and it will take you to the WordPress Embeds page.
2. Use a Number List for Spacing on The Webpage
This article is an example of what I am talking about. The Number List creates spacing a blocks of text that are easy to read. The are also easy to scan. What often happens it the reader will skip most of the article, but if you have a numbered list, they will likely read the titles or headings of the numbers.
So take advantage of this valuable real estate on the page by incorporating your most important points of the article as the heading of the number of the list.
Here is an ariticle that explains how to do this on a Word doc which is a very similar approach you should take to a web page. https://www.techrepublic.com/article/how-to-control-spacing-and-alignment-in-a-numbered-list-in-microsoft-word/
3. Sketch Out A Rough Draft
This is an often overlooked technique, but it shouldn’t be. Sketch out how you want the page to look on an actual sheet of paper. This is great because it forces you to basics of shapes and sizing and not to have to worry about colors.
This will cause you to draw out a visual hierarchy and limit non essential items. It will force you to see the page as the visitor will likely see the page.
If you haven’t started out with an on paper sketch first, try it out. You’ll be surprised how helpful this technique is.
The team at PearlWhite website design says that using a piece of paper to sketch your ideas out first, helped them to saving tremendous amounts of time from the process.
4. Don’t Forget Web Standards
So many sites get this wrong. First off, don’t use centered text. Or, only use center aligned text for headlines, but not paragraphs of text. We are trained to read left to right, and when you don’t adhere to this standard you are actually making it hard for the reader to read your content.
And what happens? The reader will just skip it completely.
Other Standards you should stick to:
-make your logo obvious (if you’re a bike repair shop, have a wheel or bicycle as your logo)
-put your logo in the top left corner of the page. Also you logo has to be clickable and that click needs to take you to the home page
-put your contact info on the top right of the page. Whether you use a phone number or an email address, it needs to be on the top right
-use consistent colors in your branding. Think about the Coca Cola logo, it’s red and the text is cursive. Everyone knows that because they have been consistent with that look for decades.
-you need a search feature in your header. If you have useful information on your website, then make sure not to forget to add a search bar up on the top of the page.
This is helpful for the reader, and will keep them on your site longer. If you don’t add the search bar, the visitor will just bounce to Google, do the search there, when they could have just stayed on your site the whole time.
5. Mobile Friendly
Now, being mobile friendly is not a “unique” web design idea, but it’s so important that it just had to be added to this article. Make sure your site not only passes the mobile friendly test, but is looks good and is easy to use on a phone sized screen.
6. Simple is Better
A simple webpage is easier for a website visitor. The problem? A web designer is usually a creative person and often overwhelmed by the urge to put lot of beautiful images and other stuff on the page.
Keep it simple. A simple page will make it easier for the visitor to do what you want them to do. Do you want them to buy something, sign up for a newsletter, or contact you.
Make your entire web page about this specific purpose. Keep it focused and straightforward and make a simple and clear call to action like “Call Now”.
Other ways to keep it simple that are commonly overlooked are sidebars. No one really needs sidebars. A sales landing page certainly doesn’t need sidebars. If you must use a sidebar, at least keep it to a minimum.
Don’t use Industry Jargon. Try to stay away from jargon as much as possible. Why? Because jargon is technical, it isn’t simple.
7. Get Ideas from Great Websites
Go to a website like Dribble. Here you can find a list of Webdesigns, Themes, and Templates from some of the best designs around. This sites have already been proven, so you can just look at them at take inspiration that you can use for your own site.
In general, just keep your eyes open for sites that are already proven. Large corporations spend millions of dollars on their domains. You don’t have that kind of money, but what you can do is see what they have done that is working, and then copy, or a better word might be to mimic, what they are doing, for your own project.
These are just a few unique ideas to get your started. Remember, don’t over complicate things, stick to the web standards, keep it simple, and learn from sites that are already doing it right.